People simply can’t get enough of their mobile devices these days. Most individuals check their smartphones several times a day, sometimes compulsively. We sleep with them by our night table, and then turn them on as soon as we wake up. The mobile epidemic is evident across the globe.

Smartphones and tablets have made it incredibly easy for customers to research and buy product and services on the go. The power of mobile purchasing makes it crucial for your business to be 100% compatible with mobile devices. Here are some tips for optimizing your company’s website for the mobile world.

Make the Mobile Experience Smooth

So your website works on mobile devices. It’s basic, but it gets the job done. Should you spend money making it look better and run smoother? The short answer – yes, of course you should.

Users expect mobile applications to work flawlessly on their devices, more so than original desktop applications. One flaw and they move on to the next app or website.

If you don’t modify the end-user aspects of your business to be mobile-compatible, then you lose out on potential revenue prospects. You may lose customers to competitors who are embracing the mobile craze.

Responsive Web Design is the Way to Go

Google and other big search engines prefer responsive sites that display corresponding content instantaneously for different devices, as appose to two independent websites where one displays content for desktops and the other for mobile devices.

Most of the big companies decide to take the responsive web-design strategy, as it is simpler and more cost-effective.

Should I Hire Someone to help me? 


For small and mid-size business that may be light on resources, it is best to hire professional help. The mobile optimization development is too expensive, time-consuming and complicated to do in-house.

Hiring a company to get the job is the best option, although it could cost you more in the end. If you decided to contact someone to do the job, make sure it is a company that is reputable and that will stick with you after the project is done.

Deciding What Features to Implement

The mobile features you require will depend on your specific business. For example, if you don’t do e-commerce, then adding a shopping cart to the mobile experience will be quite useless. But if you do sell products or services online, then you must include one in your mobile website version. Hiring a good company to analyse your business needs is a great idea.

Experts agree that an essential feature all mobile business sites should have is a “click-to-call” button phone number. With this neat item, all a user has to do is click the number and their smartphone will automatically call the business, which allows for an instant and seamless connection with the company.

Integrate Social Media

Integrating social media into your mobile website is like getting free advertising. It allows users to get excited around your core brand. Including social media elements is a must for the majority of businesses. For example, you could have first-time website users sign up by using their Facebook or Google credentials. This integration not only makes it easier for your users to share their favourite product with friends and family, but also broadens your marketing reach.

Hotels and fashion companies thrive on social media sites like Instagram and Pinterest because they are very visual. These particular platforms are great to integrate with mobile sites in that specific market. On the other hand, Twitter integration is a better fit for TV and airlines, which respond better to the quick micro-blogging social spheres.

Test and Track your Mobile Strategy

Testing your mobile site will help you analyse and remove out confusing navigations, bad links, and an array of other functionality issues. Be sure to test your mobile site on as many browsers and devices as possible.

Google Analytics is one of the best platforms for tracking the performance of your mobile site. First of all, the service is free, and it also shows you how many people visit your mobile site, from what devices and how often. This tool also comes along with other useful information such as how your customers have found your site, and where they are located on the globe. It also tells you which social mediums drive the most traffic to your mobile site, and what content your customers share from it.